Moda Operandi


I stumbled across Moda Operandi in a recent issue of Grazia magazine. It’s such a clever concept: You can preorder looks straight from the runway through online designer trunkshows – months before they are available anywhere else. Plus they offer a good selection of in-season items available to order straight away.

Based in NYC the company is run by a team of fashionistas consisting of:

  • Lauren Santo Domingo, Founder and New York socialite, hailed as one of the most influential women in the Big Apple.
  • Taylor Tomasi Hill, MO’s newest addition as Creative Director, best known for her “work” on the streets (yes she’s been snapped up by Tommy Ton over a hundred times) and a little less for working at Marie Claire before joining MO.
  • Indre Rockefeller, Director of Ready To Wear, formerly Assistant to Vogue Editor in Chief, Anna Wintour and most recently, Fashion Director at ModeWalk.
  • Hayley Bloomingdale, Editorial and Social Media Manager and founding member, with a previous career in PR.

With all the fashion weeks having taken and still taking place, this is definitely a space to watch. Wallets at the ready for your New Season fix!



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